Session 1: Shareable Content


THE EASY, THE EXCITING and THE MOST EFFECTIVE WAY TO GROW A BUSINESS


  • Creating a solid foundation
  • What marketing strategy works well
  • Marrying two highly effective advertising machines
  • Learning how to interpret and trust the data
  • Exactly how to create awesome content for videos
  • ​​​​Three steps to ensure success for a shareable video
  • Asking the right questions to fine tune the machines
  • The most important part of Facebook engagement


Introduction and Outline of the Course Direction


00:02  Introduction 

03:32  Begin with the Foundation 

04:22  What is the Number 1 goal of PAF? 

05:48  The focus of PAF and the reason you need to keep it priority 

06:38  Push and pull marketing; knowing the difference 

09:35  Trust the data

10:44  The overall goal 

12:06  Where and how to ask your questions 

13:09  The blueprint of the training & the steps to work together

17:45  Brief summary of process we’ll work through this week 

18:49  Question to the students 

19:15  Step 1 - The first priority for machine one - Amazon 

20:13  Step 2 - Research required for each student to succeed 

22:50  Step 3 - Creating breakthrough content 

23:34  Mimic the process; don’t reinvent the wheel 

26:10  Spider Video 

28:04  What engaged the audience? 

30:51  What to do to entice the audience 

32:36  Video “Capture the Flag” 

34:48  What is similar to the “Spider” video? 

37:41  Video “Dark outside playing”   

39:05  The obvious difference in this video  

40:24  The most important part of the Facebook post engagement 

44:02  Questions from the students